19 popular company logos and their HIDDEN meaning

Most of us are buying things which are really branded. They really wanted everything that they’re using with a name. But we can’t deny the fact that there are lots of imitations of the known products coming out these days. Although these imitations aren’t banned at all, they could really affect the branded ones.

But do you know the hidden meanings of the logos of these branded things? Here are some shocking hidden meanings of these logos provided by the Talltanic channel on YouTube. These will surely shock you upon knowing the reason and meaning behind these logos.

19. Baskin Robbins

Baskin Robbins is the home of 31 ice cream flavors. Now if you would only notice the pink color in the logo, it would have a large number 31. The number 31 flavor system was built on a belief that everyone should have a chance to try a new flavor of ice cream everyday of the month.

18. Adidas

Some would say that Adidas is an acronym for all-day-i-dream-about-sports or all-day-i-dream-about-soccer but actually it is the combination of the owner’s first and last name. As far as the logo goes, it has changed many times. Currently, the three stripes found are meant to symbolize the struggles and metaphor commence athletes must climb to reach success.

17. Apple

The apple logo becomes just recognizable as it comes. The charming little symbol was designed by Rob Janoff who wanted to create something simple but prominent. The idea of the apple itself came from Steve Jobs who realized that the small bite taken out of the apple is no mess but a computer “byte”.

16. Sony Vaio

The acronym Vaio stands for Visual audio intelligent organizer. The first two letters, V and A, are arranged to represent a basic analogue signal. The I and O on the other hand are meant to look like a 1 and a 0, representing digital binary code.

15. FedEx

There’s really nothing too intriguing about the FedEx logo and just simply mean for Federal Express. But there must be something fun and inviting about the purple and orange colors. If you look closely, you would see that the white space beneath the E and x letters is a hidden arrow. This clever design is meant to send us a message about forward thinking movement to consumers and it won over 40 awards.

14. Amazon

The Amazon logo is an extremely simple logo and while the arrow may just look like a smile it actually points from a to z. This represents that Amazon sell everything from a to z and the smile on the customers face when they bought a product

13. Toblerone

The Toblerone logo contains the image of a bear hidden in the Matterhorn mountain, which is where Toblerone originally came from.

12. NBC

One of the most famous logos ever, it is a peacock with six bright feathers, each one representing one of the company’s six divisions at the time. In the negative space you’ll notice the peacock looking to the right which signifies that the company is looking ahead and also that they are proud of the programs they broadcast.

11. Unilever

The Unilever logo is composed of 24 icons woven together to create a U shape, with each icon representing one of the company’s sub-brands or its corporate values. The brand identity was developed around the idea of “adding vitality to life.” Obviously the big blue ‘U’ of the logo stands for Unilever. But look a little closer and you’ll see there’s much more to it.

10. WikipediaThe incomplete nature of the Wikipedia globe signifies the incomplete nature of Wikipedia itself as it is always expanding and evolving.

9. McDonald’s

The golden ‘M’ in the image means McDonald’s. But thrust upon the striking red background, and the curvature of the design suggests the nurturing thought of the thing that first fed you. Others would even say the logo is more recognizable than the Christian cross. In the 60’s, McDonald’s wanted to change the logo but their design consultant and psychologist Louis Cheskin insisted that they left the golden arches.

8. MobilThe company has been around for over one hundred years, and has consistently provided quality to it’s customers. After driving for hours in the middle of nowhere, it’s always refreshing to see, of course. It’s colors are noteworthy, though. Allegedly, the blue is meant to represent loyalty and trust, and the red is meant to show passion for it’s customers.

7. Pepsi


The Pepsi logo has had some makeovers, but the famous red, white and blue circle has always stayed the same.  You’ll be shocked to know that the newest Pepsi logo cost one million dollars to rebrand. That’s right, one million dollars to move the trademark white “swoosh” from cutting straight across the middle to a diagonal. Sources say that the white stripe is supposed to represent the energy of the Earth and the electricity that sustains a magnetic field around the Earth. That’s a little in depth for a delicious soda, but we’ll take it.

6. BMW

It doesn’t matter how old or new the vehicle is, if you see a car with a BMW logo , you know it’s a high quality machine. But did you know BMW actually started out as an aviation company? If you look closely inside the circle, you’ll see that the blue represents a blue sky and the white is supposed to be two active airplane propellers. BMW even made plans for the Germans during World War II.

5. Hyundai

South Korean company Hyundai has earned a favorable reputation amongst Americans for providing efficient, affordable cars. Not to mention- many of them come already equipped with Sirius XM radio. On first glance, the logo doesn’t seem to be very different from any ordinary car company logo. But if you look closely, it symbolizes two shaking hands.

4. Mercedes Benz

The Tri-star logo of the Mercedes Benz is a little cocky, if we’re being honest. Apparently, the three pegs of the star represent “dominance in quality and style” over land, sea, and air. This could be true.

3. Google 
If you’ll notice the color scheme of the Google lettering, you’ll see that the first three colors are primary colors: blue, red , and yellow. It breaks the pattern with a secondary color, green; then goes back to red. According to graphic designer Ruth Kedar, the green was added to the L to show that at Google, “we don’t follow the rules”. Recently Google likes to change up their online browser logo on a daily basis in accordance to prominent dates and holidays.

2. IBMIf you’re a nineties kid, you’ll always remember the blue and white IBM logo that popped up as you turned on your assigned computer in your computer class. The blue and white stripes almost appear to be a mistake, like a print has run out of ink . Or they sort of look like shaded blinds on a window. But the white lines are actually meant to symbolize equality for all. How refreshing!

1.Wendys The best part about the Wendy’s logo is that Wendy herself has been proud of her style and image ever since the fast food chain’s founding in 1969. Never has Wendy considered going blonde, changing out of her blue and white turtleneck, or seeing what her hair would look like if taken out of those trademark pigtails. But just why is Wendy so attached to that tacky blue sweater? Upon closer glance, you’ll see that the color of her shirt spells out the words “MOM”. Founder Dave Thomas felt very passionately about creating delicious delights that conveyed a “home-cooked” vibe. Nothing about a delicious chocolate Frosty screams, “home-cooked” but boy, they’re delicious.

Wow! these logos are just so amazing upon knowing their hidden messages. These information really help a lot in understanding each logo.