Various speculations, assumptions and theories have surfaced in an attempt to explain what the famous logo on your Iphone, Ipad or Macbook really means.
It seems that as the Apple’s sales increases, more and more people from all over the world also have tried to explain what is the real meaning behind the “apple with a bite” logo of the esteemed tech company.
Here is a breakdown of the theories that aims to explain the meaning behind the logo:
- The Story of Adam and Eve
As told in the Bible, Adam and Eve are first tempted by Satan to take a bite of the fruit from the tree of knowledge. Then, they gave in to the temptation and it was then that they acquired knowledge. They then discovered that they were naked and they got ashamed of their state. That first bite of the apple represents the fall of man.
- The Story of Snow White
In Disney’s fairy tale story, Snow White takes a bite from the fruit given by the witch causing her to sleep and only the rightful prince can wake her from that curse.
- The Story of Alan Turing
Alan Turing is the man who laid the foundations for the modern-day computer. He pioneered research into artificial intelligence and unlocked German wartime codes. His death, a decade after the end of the war, provides the link with Apple. He was unrecognized for his work, facing jail for gross indecency and humiliated by estrogen injections intended to ‘cure’ his homosexuality. He bit into an apple he had laced with cyanide. He died alone and in obscurity on June 7, 1954.
- The Truth Behind The Controversial Apple Logo
Rob Janoff, the man whose brainchild is the logo reflected on the above theories to support his work. He dismissed all of those and said “I’m afraid it didn’t have a thing to do with it.” He claims that he didn’t explicitly intend any meaning when he created the logo in 1977. Mr. Janoff said he included the bite “for scale, so people get that it was an apple not a cherry.”
It wasn’t long before Janoff discovered the first happy coincidence of his design, when a colleague told him that “bytes” were the foundation stones of computing. The more romantic myth-making would follow soon behind.
Why is the Bite Iconic? Because it has been used as a symbol for various myths all throughout the years. Former Apple executive Jean Louis Gassée called the logo “the symbol of lust and knowledge.”
The Apple logo symbolizes our use of their computers and mobile devices to obtain knowledge, and enlighten the human race.